Curiosity
Curiosity is the starting point of discovery.
It encourages children to ask questions, explore ideas, and follow their interests. Through open-ended learning and play, curiosity fuels imagination, creativity, and a lifelong desire to learn.
Brand Extensions
Products
PROD_01 Luma Kits
PROD_03 Luma Curiosity Journal
Experience
EXP_02 Luma Discovery Days
Co-Branding Opportunites
CO_01 Sesame x LEGO Build Futures
PROD_03 Luma Curiosity Journal
A guided journal that encourages children to document questions, ideas, and discoveries.
Description
Luma Curiosity Journal is a reflective tool that helps children track their thoughts, questions, and learning experiences over time. It reinforces curiosity as an ongoing process through prompts, drawing spaces, and open-ended activities. It focuses on both independent exploration and guided reflection, not on a task to complete.
Mission Focus
Luma Curiosity Journal reinforce our mission of expand access to joyful, research-driven learning for every child because children need supportive environments to help them grow with compassion, confidence, curiosity and access to opportunity so that they become thoughtful, capable contributors to the world by encouraging curiosity-driven learning and helping children build confidence in their thinking.
Similar To
Wreck This Journal, National Geographic Kids Activity Books
Differentiators
This is different from activity books focused on completion, as it is open-ended and emphasizes curiosity as a habit.
Links To
These connect with Luma Kits and Luma Discovery Days.
CO_01 Sesame x LEGO Build Futures
A collaborative initiative that combines play and creativity to
explore future possibilities.
Description
The LEGO Group is committed to supporting young children’s development by encouraging learning through fun. This partnership creates building-based learning experiences where children design and imagine future worlds, encouraging creativity and problem-solving.
Mission Focus
Sesame x LEGO Build Futures reinforces our mission of expand access to joyful, research-driven learning for every child because children need supportive environments to help them grow with compassion, confidence, curiosity and access to opportunity so that they become thoughtful, capable contributors to the world by expanding access to playful, creative learning experiences that inspire future thinking.
Similar To
LEGO × NASA collaborations, Nike × Apple ecosystems, and creativity-driven partnerships like Crayola × National Geographic
Differentiators
This collaboration is different from typical brand collaborations because it is not focused on products but long-term growth and future development of children by sparking their curiosity and boosting their confidence.
PROD_01
Luma Kits
Hands-on learning kits that encourage curiosity
through free exploration and play.
Description
Luma Kits are tactile learning kits designed to spark curiosity through play. Each kit introduces a concept such as science, storytelling, or problem-solving and children solve it through physical materials and guided prompts. Rather than focusing on outcomes, the kits want children to explore, allowing them to discover ideas at their own pace. This encourages experimentation, reflection, and creative thinking, reinforcing the idea that learning is an active and joyful process.
Mission Focus
Luma Kits reinforce our mission of expand access to joyful, research-driven learning for every child because children need supportive environments to help them grow with compassion, confidence, curiosity and access to opportunity so that they become thoughtful, capable contributors to the world by encouraging curiosity and discovery through hands-on, self-directed learning experiences.
Similar To
KiwiCo, Montessori kits
Differentiators
These are different from KiwiCo or other Montessori kits in the sense that these are not outcome-focused and emphasize process over results. This helps in emotional as well as cognitive development of children.
EXP_02
Luma Discovery Days
Interactive learning days focused on exploration,
curiosity, and hands-on discovery.
Description
Luma Discovery Days are pop-up experiences where children engage in experiments, creative challenges, and collaborative learning activities designed to spark curiosity.
Mission Focus
Luma Discovery Days reinforce our mission of expand access to joyful, research-driven learning for every child because children need supportive environments to help them grow with compassion, confidence, curiosity and access to opportunity so that they become thoughtful, capable contributors to the world by encouraging curiosity through shared, hands-on learning experiences.
Similar To
STEM Camps, Children’s Museums
Differentiators
This is different from STEM Camps, Children’s Museums in the sense that these focus on curiosity as a process rather than an outcome which helps in emotional and cognitive development within a larger, connected learning system.